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Calendar 
Member News
Board Members
General Information
Dues
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SANTA YNEZ VALLEY VISITORS
ASSOCIATION
SYVVA Mission Statement
The Santa Ynez Valley Visitors Association (SYVVA) is a not-for-profit,
membership-based destination marketing organization (DMO) promoting the
entire Santa Ynez Valley as a year-round tourism destination. SYVVA
encourages responsible and sustainable tourism that retains the Valley's
rural, small-town character and unique sense of place in the six communities
that it represents: Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and
Solvang.
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WHY JOIN? SYVVA MEMBERSHIP BENEFITS
Dynamic Leadership
- Active Board of Directors represents tourism businesses through out the entire Valley
- Marketing committee of members that guides the organizations strategies and activities
- Media Relations/Publicist retained since 1/1/06 (Laura Kath, Mariah Marketing) represents all members
to media, responds to requests; conducts site visits/FAMs; all media releases, distributes E-scapes
Participating In www.SYVVA.com
- Interactive, searchable website attracting an average 7,700 monthly unique visitors
- Expanded boldfaced web listing exclusively for members, including a 50 word description (General
Members only.)
- 10 Key words listed in a searchable website data base. (General Members only.)
- Members only opportunity to purchase website banner ads
Annual Visitors Guide
- Member mentions in 44-page full-color magazine style publication in partnership with Solvang
Convention & Visitors Bureau80,000 printed per year; distributed to all requests, at trade/travel
shows, Visitor Centers (General members only.)
- Interactive, online version of Annual Visitors Guide with option for business advertising/links
- Members only discounted Annual Visitors Guide advertising rates.
- 50 free copies exclusively for members; purchase extra copies for only $1.00 each
Advertising Opportunities
- Print campaigns in Sunset, Westways, California Travel Guide
- Co-ops campaigns in Ventura County Star and other publications at reduced rates
- KSYV-FM event calendar sponsorship opportunities to showcase your business
Travel Shows
- Options to participate at reduced rates in SYVVA booths at Los Angeles Times Travel Show, Orange
County Register Travel Show, Sunset Magazine Weekend
- Preferred rates at annual SYVVA business & Tourism Expo every Spring
E-scapes Newsletter
- An electronic SYVVA newsletter published quarterly about Valley events/members with a circulation of
over 2,000 opt-in individuals and 150 media contacts.
- Preferential opportunity to announce special offers/events in E-scapes Newsletter
Annual SYVVA Business &Tourism Expo
- Member priority for booth space at preferred rates; attracting 200+ attendees each year
Networking/Professional Contacts
- Free admission to four general meetings and two mixers every year
Dues
- Full Members - $240 per year
- Non-Profit Full Members - $120/year
- Affiliate Members - $120/year
- General Member Additional Listing/Same Premises - $60/year
- General Member Additional Listing/Separate Premises - $160/year
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